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Monday, June 18, 2007

Blockbluster Backs Blu-ray

Hammer another nail into HD-DVD's coffin. Blockbuster, the movie rental company that has a dominating share of the rental market, has decided to back Blu-Ray in the battle of the next (current?) generation high definition formats. For the technologically challenged, that means the high definition movies you rent from Blockbuster will work in your Playstation 3, but not in your XBox 360, even if you've got all the necessary upgrades to allow it to play movies.

This is great news for Sony, which has been pushing the Blu-Ray format harder than Ron Popeil pushes those stupid mini-ovens. It's terrible news for Toshiba, which owns a big chunk of the rights to HD-DVD, and Microsoft, which backed that format for their XBox 360 video game console. Their system still costs hundreds less than Sony's PS3, but it looks like it now has one more inferior feature.
Blockbluster Bravely Backs Blu-ray


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