The Digital Watermarking Backlash
It was bound to happen at some point. The music industry thought they had come up with a fool-proof method of protecting their digital property from being shared on P2P networks: watermark the CD's to identify the owner. Of course, this only works when the person who receives the CD can be identified, as in the case of an advance review copy. It seemed like watermarking could prevent those advance copies from reaching the internet, but there was one big hole.
The music industry forgot to consider what happens to those advance review CDs after they are reviewed: they are discarded in some manner. Most reviewers do not have the space for the thousands of CD's that they review, so they either throw them away or give them away to charities or thrift shops. From there they can be bought by anyone and put on the internet -- with the reviewers identity as the watermark.
One such music critic recently went through this situation. The CD issued to him ended up on the internet after he had given away to a thrift shop. The music label tried to contact him about this "breach," but the critic was busy acting like a toddler on a sugar trip at Burning Man. By the time he got back, the entire music industry had been notified of his little infraction, even though he owns the review copies of CDs he receives and has every right to give them away.
It looks like the music industry will have to return to the drawing board once again in their pointless fight against copyright infringement.
techgnosis : JOURNAL
The music industry forgot to consider what happens to those advance review CDs after they are reviewed: they are discarded in some manner. Most reviewers do not have the space for the thousands of CD's that they review, so they either throw them away or give them away to charities or thrift shops. From there they can be bought by anyone and put on the internet -- with the reviewers identity as the watermark.
One such music critic recently went through this situation. The CD issued to him ended up on the internet after he had given away to a thrift shop. The music label tried to contact him about this "breach," but the critic was busy acting like a toddler on a sugar trip at Burning Man. By the time he got back, the entire music industry had been notified of his little infraction, even though he owns the review copies of CDs he receives and has every right to give them away.
It looks like the music industry will have to return to the drawing board once again in their pointless fight against copyright infringement.
techgnosis : JOURNAL



