Microsoft Zune Already Being Declared Dead
The Zune, Microsoft's answer to the iPod, is set to become one of the biggest gadget failures since the Apple Newton. I guess you could call that tech justice.
The Zune is being declared dead for a number of reasons. It does not offer any features significantly better than the iPod, and the iPod is smaller and cooler looking. But that's not even the main reason for Zune's failure. The real reason it's a piece of junk is that instead of being a product that you buy and own, it's just another Microsoft product that tries to own us. Through digital rights management (DRM), Microsoft controls how we put media on the Zune and how we take it off. When they control our use of media, it's like it's not even ours. People do not want to spend a few hundred dollars on a device that allows us to borrow media from Microsoft.
This is not just Microsoft's fault. The music label executives are also to blame. They worked with Microsoft on the Zune, so the features are very friendly to their goal of making lots of money off their music. Despite what those executives and their PR people say on TV, my experience during the past 10 years has been that every time the music industry tries to control the way we use music, it's bad for the consumer.
CHICAGO SUN-TIMES :: Andy Ihnatko :: Avoid the loony Zune
The Zune is being declared dead for a number of reasons. It does not offer any features significantly better than the iPod, and the iPod is smaller and cooler looking. But that's not even the main reason for Zune's failure. The real reason it's a piece of junk is that instead of being a product that you buy and own, it's just another Microsoft product that tries to own us. Through digital rights management (DRM), Microsoft controls how we put media on the Zune and how we take it off. When they control our use of media, it's like it's not even ours. People do not want to spend a few hundred dollars on a device that allows us to borrow media from Microsoft.
This is not just Microsoft's fault. The music label executives are also to blame. They worked with Microsoft on the Zune, so the features are very friendly to their goal of making lots of money off their music. Despite what those executives and their PR people say on TV, my experience during the past 10 years has been that every time the music industry tries to control the way we use music, it's bad for the consumer.
CHICAGO SUN-TIMES :: Andy Ihnatko :: Avoid the loony Zune



